Not very long ago, the only thing people used to do when they needed a skincare product or a natural supplement was to head straight to the pharmacy or drugstore. However, there have been several controversies regarding the actual efficiency of these mainstream products, so people are taking matters into their own hands, doing research and looking for alternative solutions. The ancient Indian practice of Ayurveda is one of these solutions. Although such holistic products are not the easiest to find in land-based stores, the Internet always seems to have the answer. As a result to the increasing demand in natural, holistic products, online stores expand their product catalogues, focusing more on the natural approach. This is indeed the latest trend: men and women alike have ditched drugstores and do all their shopping online instead. Whether they need an ayurvedic cracked feet treatment or a risk-free dietary supplement to get rid of fatigue, they search the web. Some argue that the efficiency of these products has not been fully tested yet, but there are many satisfied customers who say that gentle, natural products actually work and that, more importantly, they do not hide harmful chemical ingredients behind exaggerated marketing claims.
Online businesses operating in this field might not use aggressive marketing, nor flashy ads. In fact, they seem to be there since forever – after all, most companies base their philosophies on practices that are thousands of years old. The thing that seems to be different is the customers’ change in perception. For many years, big cosmetics and skincare companies were absolute leaders, with no one questioning their claims. Now, customers tend to be more educated and use the web for research before trusting them. A simple online ingredients glossary is enough to notice that many famous products are packed with Parabens, petrochemicals, sulfates and synthetic ingredients that damage the skin in the long run. Therefore, people are looking for natural solutions, mainly holistic products manufactured by reliable companies that have a transparent policy.
More often than not, online stores have very detailed descriptions for their products. They even go as far as listing all of the ingredients, so that customers can go ahead and analyze what they are buying. Another interesting thing to notice is that these holistic-driven companies don’t really endeavor to impress with pretty packaging. It’s the inside that matters, that’s the premise of many online stores and it seems that people prefer this transparent, straight-forward approach to the fanciness and glamour of famous brands.
Skincare and cosmetics is not the only field that has been revolutionized by the online sphere. Now, people also buy supplements on the Internet, because they are starting to doubt the accepted medical methods. For example, those who suffer from irritable bowel syndrome are more likely to search for probiotic supplements online than see a doctor, because they fear that he or she will prescribe something that will heal one problem, but cause another condition. In any case, online stores with natural products such as KhushSkin.com have become very popular due to their wide range of natural products.